False memory

Cartoon bij 'false memory' bias

Memorizing is an art form. We do not recall our lives, we create our own story. And because we’re perfectionists, the first draft is never good enough. We polish and edit the story our whole lives, without ever noticing that we change the script.

Dunning-Kruger effect

Cartoon over het Dunning-Kruger effect

The Dunning-Kruger effect may be the most popular bias on the internet because it gives us the perfect reason to laugh at other people.  Wikipedia tells us what you and me have always suspected: “people of low ability suffer from illusory superiority, mistakenly assessing their cognitive ability as greater than it is.” Bad designers suffer from it: Dunning-Kruger effect

Alternative blindness

Cartoon over de 'alternative options' bias

Alternative blindness means that “it is very difficult to think about other options if you already have a solution in your mind”. We’ve talked a lot about ‘alternative facts’ this year, but not enough about alternative options. It comes naturally to us to think fast, but not to think differently.

Action Bias

Cartoon over 'Action Bias'

The action bias refers to “The tendency to act immediately, even if that action is probably useless, possibly even harmful”