Remember the expression ‘You only get one chance to make a good impression’? It’s not true. People adjust their opinions and memories all the time. But sometimes experiences can be so bad that they will haunt a person for a long, long time. Such an unlucky person has got the persistance bias: “the unwanted recurrence of memories of a traumatic event”
Persistence in product design can occur when we design services that people cannot escape. Think about updates that cannot be postponed or receiving newsletters that you never asked for.
Of course, companies need to influence their customers. But it’s a thin line between influencing and forcing. Don’t force it. Your customer will remember it for a long, long time.